Marketing is a Competition for Attention

There are so many things competing for people’s attention. The best marketing stops you in your tracks. It grabs your eyes. In terms of audio, it rises above whatever sounds may be competing for your attention. It makes you feel something. I came across this Adidas Original Ad and was impressed because it plays with…

Preparing to Pitch: How Nike Lost Steph Curry To Under Armour 

   I’m obsessed with studying business trends. I’m always looking for little nuggets to try to improve! I came across this article regarding how Nike missed out on Steph Curry & it’s interesting. Read the rest of the article here. When pitching, it’s important to: 1. Personalize the pitch. Whoever you are appealing to should…

Validation Is A Form of Empowerment – Thank You Swizz Beatz & Canon

Caption: Swizz Beatz & Canon Team Up For “The Unknowns” Rebel With A Cause Project I have so much respect and admiration for individuals that empower others. To me, empowerment is giving someone an opportunity, some training or some information that increases their ability to be successful… without you! Though I have been out of…