Mood Board: Capturing The Magic in the Net

Mood Boards are common tools used by individuals in visual-heavy professions like interior design, event planning, and graphic design. According to Dictionary.com: a mood board is an arrangement of images, materials, pieces of text, etc., intended to evoke or project a particular style or concept. Check out this How To Create A Moodboard resource from Canva.

I screenshot stuff I like from the internet and instead of keeping it in my private archives, I’ve decided to share it with you, in hopes that it may spark something in you or inspire you. I am also an avid Pinner on Pinterest. You can check out my Pinterest “pins” (items I’ve saved) here.

CARDI B

Cardi B recently released an album. She hosted a listening party on Fashionnova’s Instagram Story account. Here are some of the graphics:

Notice how all of the images are “on brand” with the album cover, including taking the very popular meme and converting it into a branded image. During the campaign they played a snippet of one of Cardi’s songs and many of the graphics had some sort of movement. Lessons from this campaign include:

(1) Brand Consistency – Fashionnova used the colors from Cardi’s album, so that everything worked in harmony.

(2) Brand Leverage – Cardi was able to access the 11.4 million Fashionnova following, in addition to her own 21.9 million followers. When it comes to amplifying your brand, you have to “link” or “connect” with other people who may not be in your network. You can assume that the people in your network are going to support you, but how can you build a bigger base for your product or service? What existing and established brands can you partner with to amplify your outcomes?

Beychella

I could go on and on about Beyonce’s Beychella performance. Instead, I’m going to focus on lessons learned for those who are entrepreneurs.

(1) Accessibility is important. Beyonce & team likely knew that many of her fans would not be able to attend Coachella. So YOUTube & Coachella partnered up to stream it live… for free. It is clear that this was a coordinated effort BECAUSE Beyonce frequently spoke during the performance about the people watching at home. This was also a great move for YOUTube, because they can study whether or not Live Streaming Festival shows is a business venture they should pursue. While the concert was free, imagine being able to pay a fee to access this content in the future. Additionally, Tidal has been playing around with live streaming (via Jay-Z’s Made in America Festival), so this also gives Tidal insight into their streaming vs. YouTube’s streaming. It will be interested to watch what happens moving forward…

Additionally, people there using their phones were sharing their own captured content. Beyonce & Team were able to “control” the narrative and the imagery around what was shared because consumers, with options are generally going to go for the “official” and most high quality footage they can find.

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(2) Timing is everything. Within 24 hours, Beyonce’s website had tons of photos from the show, including lifting up her costume designer Balmain. Beyonce also had Merch available and ready to go within 24 hours of the Coachella showcase. In addition to the 99,000 people in attendance at Coachella, imagine those of us who streamed at home?! When we have access to such a major or captive audience, we have to be able to give them a call to action. We can’t rely that they will care in 24 hours. Take advantage of the moments you are given (press coverage, speaking opportunities, live shows, etc.) to earn some income (via books, merch, additional services, etc.). I like to call this “layering revenue.” The key is to be ready.

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(3) Be a philanthropist. It was also announced that Beyonce offered scholarships to students attending specific HBCUs. This program is called the Homecoming Scholars program and more information is available on her website here. This aligns with her #beygood initiative. Always think about how your for-profit initiatives, can be opportunities to support a cause or mission.

(4) When people visit your website, it should be clear what you want them to do. On Beyonce’s website the only text that you see is the OTR II tickets for sale. You can click the bars on the left hand side to see additional texts and areas of the site, but it is clear that the Call to Action is to first buy tickets for the On The Run Concert. Imagine your website as the roadmap to your brand. What is it that you want people to do when they visit?! Also keep in mind that you don’t have a lot of time to keep their attention so visually, prioritize the things that are important to you.

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(5) Lastly, I grabbed this screenshot from Lenny S (@kodaklens) IG Story of a Fenty Activation at the Festival. Generally, simple items in repetition are incredible. This activation was probably not very expensive and I am sure that everyone wanted to take a photo with it, so it doubles as a photograph background & signage.

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(6) Also this:

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Serves the same purpose as the Fenty Sign. It’s beautiful, serves a functional purpose of signage, and the little box in the window is the perfect picture frame! This was for the Revolve Music Festival.

So these are the items that grabbed my attention this past week on Social Media! Happy creating!

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