There are so many organizations outside of Donda’s House that I’ve supported financially and by other means. I don’t do it because I’m interested in having a transactional relationship with the organizations or the causes – I do it because I believe that it is the right thing to do and because I would not be able to accomplish even a quarter of what I am able to accomplish without the help of other people (many of whom do so quietly behind the scenes).
I hear so many entrepreneurs and nonprofit leaders complaining about what people aren’t doing:
(1) People aren’t buying tickets to my event(s).
(2) People aren’t inviting me to their invite-only parties.
(3) People aren’t supporting my brand on social media.
(4) People aren’t supporting my business.
When I get frustrated sometimes I start walking down that path, but then I remember:
PEOPLE DON’T OWE ME ANYTHING! PEOPLE DON’T OWE US ANYTHING!
In order to earn the true support of people we have to work! We have to deliver quality experiences and quality products that make people want to continue working with us, that make people brag about what they’ve purchased from us, and that make people want to be committed & addicted to whatever it is that we’re selling.
When opportunities aren’t moving. When the shelves are full. When our phones are “dry” and our inboxes are empty… instead of ragging about our customers, our clients, our partners, and our cities, we have to look inward and ask some really hard questions:
(1) What can I do to create more support?
(2) When was the last time that I did the action I’m wanting from others – without any expectations? I’m a firm believer in the law of attraction. We get what we put out.
(3) Is this idea one that needs to be refreshed or aborted? Every mission that we start, is not a mission that we should finish. Especially when all of the signs and data show that it’s not worth pursuing.
When things get hard, it’s easy to point the finger outward. What I’m saying is that we have to start holding ourselves accountable for reflecting the change that we want to see in our industry, in our communities and in our world.