Marketing is a Competition for Attention

There are so many things competing for people’s attention.

The best marketing stops you in your tracks. It grabs your eyes. In terms of audio, it rises above whatever sounds may be competing for your attention. It makes you feel something.

I came across this Adidas Original Ad and was impressed because it plays with timing (the images are super dramatic in slow motion), the music compliments the pacing of the video, and sounds like a record, it drags, and last but not least it plays with iconic images of celebrities with Missy and Snoop making appearances. Celebrity Endorsements for products are usually so cliche, but this ad incorporates iconic fashion, hairstyles (snoops braids) and album imagery (Snoop’s Doggystyle Album Cover).

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This new Originals Branding really sets it apart and Paul Gaudio, Adidas Creative Director. Learn more about him in this article here.

 

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