People stay in my inboxes (all 10 of them) with requests. My voicemails. My text messages and my DMs.
Requests to post flyers.
Requests for free tickets to concerts.
Requests to make a donation.
Requests to “pick my brain.”
Requests for free consultations.
And there was that one time that somebody requested some Size 10 Yeezys.
I utilize my personal social media platforms to promote causes outside of Donda’s House that I am passionate about and I even employ my hubby to use his massive personal platform to do the same.
Most of the time I oblige, because that’s just the kind of person that I am. Except in the case of the Yeezys, because it was a complete stranger, and hell, even I don’t have any. Plus the message totally creeped me out, but I digress.
I wrote a whole
blog rant about reciprocity and transactional relationships here. This message isn’t targeted at any one specifically, it’s more of a PSA because this happens to me and other organizational leaders that I know all of the time.
Before you ask someone to post something, ask yourself if you’ve been “social media supportive (sms).” Have you shared the posts that they’ve asked to be shared? Have you liked posts they’ve posted?
It doesn’t have to come down to a post-for-post or like-for-like with that individual person, but are you a social media team player, or do you “hog” your engagement?
As a nonprofit administrator/social entrepreneur, I am here to tell you that social media engagement is gold!
Although it only takes a second to “like” or to “share” someone’s post, it translates into so much value for us.
Engagement is converted into influence, and influence equals sponsorship support, it equals access to key influencers and brands and it equals a larger “megaphone” to amplify our events and ultimately our impact.
I’m theoretically petty, but I’m not petty in practice so here are some ways that you can be sms, so I don’t have to smdh:
(1) Like an organization or business page on Facebook.
(3) On Facebook, “like” a post.
(4) On Facebook, “share” a post (especially if someone says “please share.”)
(5) On Facebook, click “interested” in an event, and if you’re planning to go click “going.”
(6) On Twitter, click “retweet.”
(7) If you see something that you like or have a positive experience with an organization or a business, leave a comment on their wall, or leave a positive review.
(8) Click “Follow” on LinkedIn.
(9) On Instagram click “like” and if you have a repost app, repost images or videos that you like.
(10) Subscribe to an organization’s or brand’s YOUTube page.
(11) Comments are like social media donations. Leave them! Even if it’s one word like “dope.”
(12) Tag or mention an organization in your post. This attracts other people to said organization.
(13) Help recruit! If you see something that applies to someone that you know TAG that person, so that you can connect them to the organization.
(14) Subscribe to the organization’s e-mail list.
(15) Share the donation link (If I see ONE MORE GoFundMe link…) When you share an organization’s link, it’s like a GoFundUs. It helps lots of people. Please share!
(16) When they ask a question, or ask for help even if you can’t personally help, please share the post or tweet. Someone in your network may be able to help or answer the question/call.
(17) If you do make a request, ask them if there is anything that you can share OR leave the door open for them to reach out in the future to ask you to share something.
(18) Orgs are always looking for funding. If you come across a grant or other funding opportunity, share it with the appropriate organization. When I come across funding opportunities I share it with other organizations.
(19) Sign-up to volunteer if you have the time. Even if it’s for one day or one project, orgs can always use an extra pair of hands.
(20) Donate. Every single dollar counts.
It is generally inappropriate to ask another nonprofit to use their platforms to post fundraisers unless requested, and it is definitely not in good taste when the organization currently has an active campaign (which for most nonprofits is all of the time).
Exhale. That felt good! Please reach out if you have any questions. You are officially qualified to be a Social Media Advocate/Supporter of the organizations, businesses and brands you like.😉