Michelle O. Market Power…

It is generally acknowledged that the Oprah Winfrey seal of approval translates into millions of dollars. If your product, your book or you yourself are featured on Oprah (or in O! Magazine) – your brand and your story are legitimized. One of the amazing things I’ve enjoyed seeing is the rise of Michelle Obama as a style icon. Even more impressive is that she mixes her designer duds with affordable options for regular women. According to mrs-o.org:

“…word came from Professor David Yermack of NYU Stern that H&M stock rose from 210.7 to 213.7 in Swedish krona on Wednesday, representing an increase of 1.43%. With 827 million shares outstanding, the company’s market capitalization rose by $384 million.”

 

NOTE: The first lady had a specially designed long sleeve version of this dress, but nonetheless, the sleeveless H & M option flew off the shelves!

 

 

 

 

 

 

 

 

A similar thing happened when she wore a White House Black Market dress on The View.

 

 

 

 

 

 

 

 

 

 

She also wears J. Crew clothing (mainly the cardigans) regularly.

 

 

 

 

 

 

 

 

 

It is wonderful to see a beautiful black woman garner so much influence and power.

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